Aarne

I have a passion for digital sales and marketing. I learn new every day and I believe in the power of knowledge. This keeps me going for 20+ yrs.

I have a colorful work and academic history that has given me quite a unique set of tools to work with. I've been 15 years as an entrepreneur working in digital marketing, e-commerce, B2C and B2B environments. I've run marketing campaigns on various platforms, tested and optimized them. I've coded modules between e-commerce websites, ERP and logistics solutions through APIs and direct database connections, ex. for warehouse automation. I've worked as a server administrator and planned networking solutions. My aim has always been to tackle different challenges head on, and I've become pretty good at it. You know, the things start-ups have to do today day to day. I guess it is called growth hacking these days, I personally hate the term. Let's go with the trend.

I have dedicated 9 years of my life to studying information technology. Although circumstances forced me to interrupt my formal education, I have persevered by pursuing private studies on a daily basis. This relentless pursuit is driven by my deep-rooted passion for internet marketing and the boundless possibilities of the digital age.

My true passion within that field is SEO, not only from a technical view but also from the psychological and practical side of it. But I have done stuff on pretty much all platforms like Facebook, Twitter, Quora, TikTok, LinkedIn, etc. I'm a tester by heart. I tend to think platform-agnostic, different things work for different companies. The key is finding out through data what works when.

Although my main interest is SEO, I do have a holistic view of internet marketing and have worked in omnichannel environments.

I have experience in all aspects of SEO, witnessing the evolution of Google since my early days of dabbling in AltaVista. I have accumulated knowledge from the very beginning, even before SEO was commonly referred to by its acronym. I currently focus on implementing white hat methods to improve my website's performance. However, I also conduct experiments with gray and black hat techniques on my personal test sites. I have realized the immense value of this knowledge, particularly in light of the increasing prevalence of negative SEO tactics.

I've always worked hard for my customers or employers goals, kept an open-mind for new things and had huge perseverance towards achieving them. I’m always up for a challenge.

If you're keen on challenging me, you can easily contact me by email: aarne@aarne.org. I dare you.