Freelance Email Marketing Specialist for Luxury E-Commerce Furniture Brand

About Adorn Croft is a U.S. based luxury custom furniture brand crafting couture quality pieces made to measure for modern home owners, boutique hotels, and interior designers. We combine the artistry of couture design with the intelligence of custom craftsmanship. Our mission is simple: Luxury, Made to Measure. We’re looking for a skilled Freelancer Email Marketing Specialist who can help us deepen relationships with our customers and trade partners through beautifully designed, high-performing email campaigns. Role Overview You’ll own our email marketing from strategy to execution: developing weekly promotional campaigns, managing and growing our list, and crafting automated journeys that reflect Adorn Croft’s refined, design-led aesthetic. This is a freelance, results-driven role ideal for someone who understands the rhythm of luxury e-commerce and can translate design stories into measurable engagement and sales. What You’ll Do: - Develop monthly email marketing calendar aligned with product launches, design seasons, and customer journeys. - Design, write, and send weekly promotional emails and monthly newsletters. - Build and maintain segmented customer lists — including homeowners, interior designers, and boutique hoteliers. - Set up automated flows (welcome, nurture, cart recovery, post-purchase, win-back). - Collaborate with our team to ensure every email aligns with our brand voice and luxury aesthetic. - Track and report on performance metrics (open rate, CTR, conversions, list growth). - Continuously A/B test subject lines, designs, and messaging to improve engagement. - Maintain email list hygiene You’re a Great Fit If You: - Have 5+ years of experience in email marketing for e-commerce or luxury brands. - Are skilled in tools like Klaviyo, Mailchimp, or HubSpot. - Understand e-commerce customer segmentation and lifecycle marketing. - Have a strong sense of visual storytelling and can work with creative teams. - Are comfortable interpreting analytics to drive growth. - Appreciate the nuances of luxury tone, design, and personalization. Nice to Have: - Familiarity with high-ticket or custom product marketing. - Copywriting experience in design, interiors, or lifestyle sectors. Success Metrics: - Open rate: 35%+ - CTR: 5–7% - Conversion rate: 2–3% - List growth: 10–15% per quarter When applying, please include: - A brief note about your experience with e-commerce or luxury brands - Links to sample email campaigns you’ve created (or screenshots) - Your hourly rate or retainer proposal