Develop Brand Guidelines for Digital Consulting Agency

We are a leading digital consulting agency specializing in market research and sustainability services, primarily serving B2B clients such as product managers, C-level executives, incubators, and startup founders. We seek a skilled designer to create a comprehensive brand guideline document to ensure consistent and professional brand representation across all platforms. Objectives: - Establish brand consistency - Enhance brand recognition Scope of Work: - Define logo usage (primary and secondary logos, size, spacing) - Develop a color palette (RGB, CMYK, HEX codes) - Select typography (primary and secondary typefaces) - Create cohesive imagery guidelines - Define voice and tone for communication - Specify design elements (icons, patterns, shapes) - Provide application examples for letterheads, social media, presentations, etc. Deliverables: - Comprehensive brand guideline document - Editable design files for key elements - Templates: -- Proposal/Offering Template -- Word Document Deliverable Template -- PPT Document Deliverable Template -- Social Media Posts Templates (3-4, Canva) -- Internal Document Templates (Word and PPT) -- Excel Document Template Details to be sent during the conversation/shortlist. Note: we already have all sample documents/to start with. Budget could be adjusted during the conversation/shortlist. Please submit your portfolio along with a brief proposal outlining your approach to this project.